When dealing with foreign business partners, the ideal situation is to have an interpreter available. However, we all know this is not always the case. Here are our top three tips for effective cross-cultural communication — especially when all parties are not using their native language.
Despite the current economic situation, Internet shopping sites may see an upswing in their 2008 holiday sales as strained consumers look for bargains on the Internet. This projected sale increase will especially benefit sites offering good value and attractive discounts.
The question is not that easy to answer. A recent feature on Forbes.com started out with a caveat: “When Forbes.com set out to measure the world’s most powerful cities, the lack of useful data was surprising.” Journalist Joshua Zumbrun explains that standard data to judge national economies abounds, but that similar yardsticks are not established [...]
While the traditional media struggles to maintain advertising revenue, a new report shows that interactive media advertising, such as the Internet and mobile devices, should thrive in the coming years. Entitled Interaction: Addressable, Searchable, Social and Mobile, the survey by GroupM concludes that interactive media will represent the main source of advertising growth in the [...]
Localization, internationalization, globalization – there are plenty of terms used to describe the process of preparing products and software for foreign markets. Here’s one you may not be familiar with: “glocalization.” The word originated in the 1980s and was popularized in English by the British sociologist Roland Robertson.