Despite the current economic situation, Internet shopping sites may see an upswing in their 2008 holiday sales as strained consumers look for bargains on the Internet. This projected sale increase will especially benefit sites offering good value and attractive discounts.
While the traditional media struggles to maintain advertising revenue, a new report shows that interactive media advertising, such as the Internet and mobile devices, should thrive in the coming years. Entitled Interaction: Addressable, Searchable, Social and Mobile, the survey by GroupM concludes that interactive media will represent the main source of advertising growth in the [...]
It seems as though I am often writing about “the complex process of localization.” But just why is localization such an intricate field? The answer lies in the scope of issues that must be taken into consideration in order to carry out a successful localization project.
A video game is a video game, right? Well, not exactly. When adapting video games to international markets, companies must turn to the process of localization to make sure their product will fly in a foreign country.
Localization, internationalization, globalization – there are plenty of terms used to describe the process of preparing products and software for foreign markets. Here’s one you may not be familiar with: “glocalization.” The word originated in the 1980s and was popularized in English by the British sociologist Roland Robertson.